Protecting young people and non-smokers
E-cigarettes are a product for adult smokers, created to eliminate combustible tobacco and the harmful consequences of its use. We want to make sure, it stays that way and encourage the implementation of a range of measures that can help. These include the implementation of stringent ID checks alongside retailer compliance programmes; age gating for online sales and advertising codes of practice. This paper is designed to provide companies and governments with a toolkit of measures, that can be tailored for different situations, that will help make sure e-cigarettes are only used by adult smokers.