Uniting companies in the vaping sector, which are independent of the tobacco industry, and providing them with means of​ ​responsible representation​.

The founding purpose of IEVA is to fight with one voice against local and community regulations, which are not suited to vaping products and their potential in terms of public health and health risk reduction.

• strengthen independent vaping industry of shops, retail and manufacturers all throughout Europe and beyond
• represent e-cigarettes as a category in opposition to tobacco