Making the case for helping smokers through harm reduction and uniting companies in the vaping sector, which are independent of the tobacco industry, and providing them with means of​ ​responsible representation​.


A quarter of Europeans still smoke; and half of them will die from a smoking related disease. This is a public health challenge we can overcome. Alongside traditional tobacco control measures, encouraging smokers to use less harmful nicotine delivery mechanisms, like electronic cigarettes, has the potential to save tens of millions of lives.

What is IEVA?

The Independent European Vape Alliance (or IEVA) is an association whose aim is to unite and represent companies active in the vaping sector (shops, retail, manufacturers). We speak with one voice in ensuring that:

  • Smokers have the correct information about vaping and its harm reduction and public health potential
  • The debate around vaping differentiates between vaping and smoking, treating vape products as a separate category
  • Regulations are sensible and take into account the harm reduction and public health benefit aspects

What is an electronic cigarette?

An electronic cigarette (e-cigarette) is an electric device that turns liquid into vapour by heating, rather than burning. This is important because it is the combustion of traditional cigarettes that produces the carcinogens and toxicants responsible for smoking-related diseases. Electronic cigarettes usually consist of a battery, a heating element and a reservoir, which holds the liquid. The battery generates the power for the heating element in the atomiser or cartomizer, which contacts the vaping material and transforms it into vapour for inhalation – using an electronic cigarette is known as “vaping” rather than “smoking” as there is no smoke.


What materials can be vaped and what is the vapor in an e-cigarette?

The e-liquid of the e-cigarette is usually made of nicotine, propylene glycol, glycerine and flavourings. Not all e-liquids contain nicotine.

Most of the toxic chemicals found in tobacco are not present in the vapour of the e-cigarette. The vapour can include toxicants at levels that are allowed in inhalation medicines.


How do we know vaping is less harmful than smoking?

Public Health England, which undertakes annual reviews of the scientific evidence on electronic cigarettes, estimates that they are around 95% less harmful than combustible cigarettes.

This view is also supported by the German Federal Office for Drugs, the French Economic, Social and Environmental Council (CESE) and the Royal College of Physicians.