Making the case for helping smokers through harm reduction and uniting companies in the vaping sector, which are independent of the tobacco industry, and providing them with means of responsible representation.
The Independent European Vape Alliance (IEVA) is the only pan-European association aiming at uniting national associations, companies, manufacturers and wholesalers, in the vaping industry and providing them with responsible representation at the European level.
We strive to make a difference and have positioned ourselves as a credible voice uniting associations and key industry players in our goal to achieve differentiated legislation for the vaping industry.
The founding purpose of IEVA is to speak out with one voice against local and community regulations, which are not suited to vaping products and their potential in terms of public health and harm reduction. We represent e-cigarettes as a category different from tobacco.
We are uniting companies in the vaping sector, which are independent of the tobacco industry, and providing them with means of responsible representation.
We invite you to become part of the largest association of the e-cigarette industry in Europe. On the following pages we will introduce ourselves.
A quarter of Europeans still smoke and half of them will die from a smoking related disease. This is a public health challenge we can overcome. Alongside traditional tobacco control measures, encouraging smokers to use less harmful nicotine delivery mechanisms, like electronic cigarettes, has the potential to save tens of millions of lives.
We speak with one voice in ensuring that:
- Smokers have the correct information about vaping and its potential as harm reduction tool for public health
- The debate around vaping differentiates between vaping and smoking, treating vape products as a separate category
- Regulations are sensible and take into account the harm reduction and public health benefit aspects
IEVA Members Worldwide
We are an established competence body
for politics, press and market participants
Advice & Support
We EDUCATE the public and politicians about benefits of e-cigarettes
We COMMUNICATE with responsible decision makers about health policy
and media representives (established as competent contact partner for
politics and press.
ADVICE & SUPPORT
We ADVICE market participants on national legislators’ requirements and
SUPPORT them to ensure compliance (in general and individually).
We take part in the evaluation process of TPD2 to make sure TPD3 won’t harm our industry. We are invited to workshops and interviews by the European Commission to give input and offer first hand information.
Flavours are crucial for the success of vaping in Europe. We talk to the responsible politicians to show the benefits of flavours for public health and protect them as open category.
Taxes will harm the independent industry and make vaping less attractive. We fight in strong unity to make sure that taxes are prevented or tight to a minimum of zero for the national states. While we support efforts in national states to take own measures of prevention.
IEVA is the only pan-European association aiming at uniting vaping associations, companies, manufacturers and wholesalers, in the vaping industry and providing them with responsible representation at the European level.
Support in national debates
IEVA advocates in national jurisdictionale hearings. In lasts month we took a stand against regulatory pressure in Denmark, Romania and Germany with official statements and calls to action.
Up-dates on every important issue
IEVA members get weekly monitoring reports on the media with an expert evaluation of arising issues.
What is an electronic cigarette?
An e-cigarette is a device that turns liquid into vapour by heating – not burning. This is important because it is the combustion of tobacco cigarettes that produces the carcinogens and toxicants responsible for smoking-related diseases. E-cigarettes consist of a battery, a heating element and a reservoir for e-liquid. The battery generates the power for the heating element, which transforms the e-liquid into vapour for inhalation – using an e-cigarette is known as “vaping” instead of “smoking” as there is no smoke.
What materials can be vaped and what is the vapor in an e-cigarette?
The e-liquid of the e-cigarette is usually made of nicotine, propylene glycol, glycerine and flavourings. Not all e-liquids contain nicotine.
Most of the toxic chemicals found in tobacco are not present in the vapour of the e-cigarette. The vapour can include toxicants at levels that are allowed in inhalation medicines.
How do we know vaping is less harmful than smoking?
Public Health England, which undertakes annual reviews of the scientific evidence on electronic cigarettes, estimates that they are around 95% less harmful than combustible cigarettes.
This view is also supported by the German Federal Office for Drugs, the French Economic, Social and Environmental Council (CESE) and the Royal College of Physicians.
IEVA Board and Team
Treasurer and Membership Manager
Head of Public Affairs